NIKE
Series of odd athletes created for the Nike 78 project, that asked creatives to redesign the function of a pair of Nike.
Here is my take on the subject:
"Sport shoes and equipment can only help you to run smoother, play the game nicer, make things easier in general, but other than that its down to your body. It’s all about the body, how you can push it, persevere and better yourself. As demonstrated by these three odd creatures, no matter the shape and size of your body,
you are an athlete."
To be exhibited at the London Design Festival 2010.
photography by Akihito Igarashi
Série d'athlètes étranges crée pour le projet Nike 78, qui demandait a une sélection de créatifs de repenser la fonction d'une paire de Nike.
Exposé prochainement au London Design Festival 2010
photographie par Akihito Igarashi